Nottingham Forest take on Huddersfield Town in the Championship play-off final today.
The winner of the contest at Wembley will book their place in the Premier League, with the loser facing another season in the second tier. And whoever emerges victorious in the English capital will be significantly richer.
A report from Deloitte states the winner will earn additional future revenues of at least £170m across the next three seasons. That sum rises significantly, to £300m across the next five campaigns, if the promoted club avoids relegation in its first season back in the top-flight.