Reality TV fans may be stunned to learn about how much their favourite celebrities have earned by taking part in I’m a Celeb – with one celebrity raking in more than £2,700 per hour.
Looking at the fees reportedly paid to contestants in years gone by, experts at NetVoucherCodes.co.uk have revealed the staggering amount celebrities can make on an hourly rate by participating in the jungle competition. With the ITV show making a return to screens on November 6, reports are already circling about how much the celebrities will be earning from taking part in the reality TV series.
Some of the biggest paid celebs of all time only made it to 11th and 12th place on the show, with many failing the bushtucker trials, resulting in less food for their co-stars and demonstrating a lack of contribution to the camp. Celebrities like Katie Price only stayed a number of days, which is why their hourly rate is so high, whereas other contestants such as Harry Redknapp made it all the way to the final and still managed to rake in £946 an hour.
John Stirzaker, online consumer expert at NetVoucherCodes.co.uk, said: “While many are aware that celebrities walk away with a big pay check from taking part in the show, we’ve found the number to be quite staggering once broken down into an hourly rate. It’s one of the most popular shows for people to watch, drawing in over 7.5 million viewers across its latest season in 2021.
"No wonder celebrities are being paid big bucks to take part in the experience. Famous football legends and EastEnders icons have earned over £250,000 by being part of the show, even if they’re the first to be eliminated out of the line-up.”
Here are the 10 highest paid celebrities per hour on I’m a Celeb according to NetVoucherCodes.co.uk:
1. Noel Edmonds – £2,777.78 per hour
The Deal or No Deal presenter is currently the reigning champion of being paid the highest earner for taking part in the show. However, his time on the 2018 series was short-lived as he was the first to be voted off by the public.
2. Katie Price (second appearance) – £2,678.57 per hour
The British icon made her second appearance on the show in 2009 after participating the first time in 2004. While she only earned four stars on her first trial, she later redeemed herself by earning a worthy nine out of 10 stars during her eighth trial. Price quit the show after the public repeatedly nominated her for bushtucker trials.
3. Richard Madeley - £1,666.67 per hour
Madeley took part in the most recent series in 2021 but was the first one to leave the show. The bushtucker trial he participated in earned four out of 10 stars for the camp, but he had to leave the show shortly after due to health reasons.
4. Caitlyn Jenner - £1,041.67 per hour
Caitlyn Jenner was the highest-paid contestant on the 2019 series and second-highest earner of all time at £500,000. However, during her time on the show, Jenner never had a defeatist attitude and earned a reasonable number of stars throughout the challenges.
5. Harry Redknapp - £946.97 per hour
The King of the Jungle in 2018 made one of the biggest contributions in the jump camp by earning 100% on all of the trials he participated in. He was paid £500,000 for his time in the jungle, and made the most of his experience by participating in the trials and eventually winning the crown.
6. Ian Wright - £925.93 per hour
In the 2019 series Wright took part in multiple challenges earning a mixture of high to average amount of stars from the challenges. He earned under £500,000 for his appearance on the show, placing eighth.
7. Amir Khan - £833.33 per hour
Professional Boxer Amir Khan made £400,000 for his stint on the show. In the challenges he succeeded well by earning a decent number of stars for the camp. It’s been rumoured that Khan is going to be taking part in the 2023 all-stars spin off show.
8. Adam Woodyatt - £744.05 per hour
EastEnders legend Adam Woodyatt had a hit and miss time with earning stars on the jungle challenges, but still managed to hit full marks in one of the trials. He managed to climb to 6th place before being eliminated by the public.
9. Mo Farah - £694.44 per hour
Earning £300,000 for taking part in the show, famous Olympian Mo Farah took part in the 2020 series. He managed to reach 5th place, which disappointed many fans who wanted him to reach the final.
10. Vernon Kay - £520.83 per hour
Vernon Kay reached an impressive third place in the 2020 series of I’m a Celeb - the first series that took place in Wales. Kay earned £250,000 for his time on the show and had the best track record in the series when it came to success in trials.