Despite the seismic changes that have convulsed media communications and journalism since the turn of the millennium, the mainstream media remains a formidably relevant force, including at election time.
Data on where people get their news make this clear. In 2021, about 61% of Australians accessed television news in an average week, and 47% used online news platforms.
These are dominated by the established media organisations. The top ten digital news titles over the 12 months to December 2021 were all mainstream media.
