'Mumfluencers' are one of the most profitable trends to be a part of on social media.
This consists of celebrity mums showing fans a 'real look' into their home lives, including how they bring up their children. Loose Women's Stacey Solomon is a prime example, as she has managed to amass five million followers on Instagram by sharing updates on her family and being frank about the realities of raising kids.
But she isn't alone, as close friend Mrs Hinch, real name Sophie Hinchliffe, and fellow ITV presenter Rochelle Hulmes also post similar honest motherhood content. And all three of them reportedly earn thousands of pounds from each post.
