"Britain’s least successful grand prix driver."
With that headline, running in 40-odd-point text on the right-hand side of a double-page spread, readers of the August 1992 edition of Car magazine were introduced to Perry McCarthy. On the opposite side, in a singularly ‘route one’ piece of art direction, McCarthy was photographed in his regular clothes – apart from a crash helmet – at the base of a ladder, craning his neck upwards to take in the vista as the ladder vanished off the top of the page.
