Viva Magenta is Pantone Color Institute’s Color of the Year 2023. A hybrid combination of crimson, purple, and pink, this color is a visual depiction of joy, optimism, vigor, and dynamism. This is in line with the ‘Magentaverse’ created through Artificial Intelligence and Human Creativity to reflect a sense of positive energy that has been quite missing in the last couple of years.
Do you want to know how men can make the most of this bold and brazen color? Here are a few ways to do it.
