It looks a little bit different these days, but this was Newcastle's new Marks & Spencer store when it opened 90 years ago.
It was 1932, and despite being a time when the Great Depression was wreaking economic havoc around the globe (not least on the traditional heavy industries of North East England), the city was enjoying something of a retail boom.
The North Eastern Co-op opened a large department store on Newgate Street that year, while British Home Stores, C&A and Marks & Spencer all set up shop on Northumberland Street. It wasn't Newcastle's first 'Marksie's' - the original tiny Penny Bazaar had opened in the Grainger Market in 1895, and still trades today - but it's the one most of us will be familiar with.