When The Chambers Group launched in the mid-1970s, marketing battles were won on store shelves. For decades, the agency helped brands win there, with work spanning everything from the Clorox Bleach Pen to Go-Gurt. Eric Chambers and Branden Chambers grew up inside that world, learning firsthand what it takes to develop and successfully bring products to market.
Fifty years later, the battlefield has changed. Shelf space is costly, and marketing dollars are under greater pressure. According to Gartner's 2026 CMO Spend Survey, marketing budgets average just 7.8% of revenue, while73% of CMOs face high or greater growth expectations. At the same time, paid media consumes 31.4% of the average marketing budget, making where and how brands invest more critical than ever.
