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T3
T3
Technology
Mat Gallagher

How Marc Newson and Jony Ive designed the most controversial Ferrari in history

Ferrari Luce.

If we thought the reaction to Jaguar’s EV prototype was extreme, the reaction to Ferrari’s first EV has been off the charts. Talks of the company losing its mind, desecrating the brand's spirit, and creating something that looks like a cheap copy of a Nissan Leaf.

This level of reaction shows the passion some Ferrari fans have, and also how cruel the internet can be. They say all publicity is good publicity, and the Luce has had more than its fair share, but it doesn't feel great for the brand.

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