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The Guardian - UK
The Guardian - UK
Sport
Esther Addley

‘Wow, this is a big thing’: Lionesses’ run builds the buzz around women’s sport

Ellen Cooper, 21, Iris Cooper, 18 and their mum, Maggie Cooper, at Style of Our Own
Ellen Cooper, 21, Iris Cooper, 18 and their mother, Maggie Cooper, at Style of Our Own, a pop-up shop in London’s Regent Street. Photograph: Anna Gordon/The Guardian

“It’s so brilliant isn’t it?” says Izzy Gigg with a grin. “I’m just so excited. I can’t believe we’ve got to the final. The last two games have been unreal.”

It’s the morning after England’s second successive nerve-shredding last-minute comeback at the women’s European football championships, and in Style of Our Own, a pop-up shop on London’s Regent Street dedicated to women’s sport, there is a palpable buzz over the fact that on Sunday the team will be playing in yet another major championships final.

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