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The Independent UK
The Independent UK
Helen Coffey

How Le Creuset became the ultimate aspirational Gen Z status symbol

Le Creuset Eddie Police Hampshire TikTok

God, if I could finally get a big Le Creuset, things might really turn around for me.”

What words could better sum up the stealthy yet unstoppable rise of the formerly formal French cookware brand to become peak Gen Z #kitchengoals?

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