Get all your news in one place.
100's of premium titles.
One app.
Start reading
Autosport
Autosport
James Roberts

How Las Vegas used Monaco to promote its 10-year extension

Ever since Las Vegas returned to the Formula 1 schedule in 2023, the race has operated somewhat differently from the other events on the calendar. Firstly, it is the only race directly promoted by the championship and owned by Liberty Media Corporation.

It invested $240million into a plot of land to build its 39-acre pit and paddock complex — Grand Prix Plaza — which is now a year-round, 100,000sq ft tourist attraction. It also took the opportunity to reveal the deal to host F1 through to 2037 with the largest drone display ever seen in Europe.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.