Fate. Divine timing. Sheer coincidence. Whatever you call it when life aligns in a near-perfect way, Amanda Kraemer—the global creative director of Lands' End—knows it well.
Two years ago, before she joined the heritage brand as its fashion styling point person, she felt adrift. As a single parent to a 4-year-old, she was freelancing as a creative consultant and stylist, which meant constant travel, long days, and every time she returned to her New York City apartment, it felt increasingly foreign. Although the nagging voice—“Do I have what it takes to truly do all of this on my own?”—had quieted somewhat, it lingered.
