KIND is a healthy snack company whose value proposition is to do the kind thing for your body, your taste buds, and your world. That’s what Daniel Lubetzky, the brand’s founder and now its chief impact officer, told Fortune in a recent interview.
Lubetzky grew up in Mexico City, the son of a Holocaust survivor father with a third-grade education. He dabbled in law after graduating from law school, and then founded Peaceworks, a company centered on Israeli-Arab peace through business collaboration. In 2004, frustrated by the dearth of healthy snacks in New York supermarkets, Lubetzky launched KIND—a first-of-its-kind fruit and nut bar that he’d eventually sell to Mars for $5 billion, while retaining a stake.
