In 2025, Julia "Juju" Ferentinos's shiny seashells have become the cornerstone of a cool girl's jewelry box.
The founder, owner, and creative director of the jewelry brand Juju Vera is best known for her Petra Shell Pendant, a four-by-two-inch scallop featuring five dangly teardrop charms on a 30-inch chain that hangs right below the breastbone and comes in sterling silver or brass. Ferentinos can't keep the Juju Vera shell necklace in stock. "We've sold out of The Petra (the brand's best-seller) three times in a row since Juju Vera launched in July 2024 and now have it on pre-order," the accidental entrepreneur, age 33, says over the phone.
