1. Major League Baseball has a marketing problem. This is not a revelation. Young people aren’t embracing the sport, and old people like me are being alienated by absurd rule changes, nonsensical blackout restrictions and flat-out dumb streaming deals.
But I saw something Monday that can help with baseball’s promotion issues. Free agent Trea Turner, who hit 21 home runs and drove in 100 while batting .298 for the Dodgers last season, released a hype video to pump up his accomplishments.
What made the video stand out is that it was narrated by Jon Hamm. And if anyone knows marketing and how to sell something it’s Jon Hamm, who gives off major Don Draper vibes in the clip.
