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Matt Sienkiewicz, Associate Professor of Communication and International Studies, Boston College

How Joe Rogan became podcasting's Goliath

Joe Rogan Spotify

Joe Rogan’s ability to attract young male listeners is particularly powerful in today's fractured media environment. Jeff Bottari/Zuffa LLC via Getty Image

Comedian and podcaster Joe Rogan is caught in a spiral of controversies.

It began when “The Joe Rogan Experience” hosted COVID-19 vaccine skeptic Robert Malone and a number of musicians pulled their music off of Spotify in protest. It has continued with Rogan apologizing for using racial slurs in past years, which prompted the streaming service to remove scores of his old episodes from the streaming platform.

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