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Sports Illustrated
Sports Illustrated
Sport
Matt Verderame

How Joe Namath Transformed the Super Bowl

Rose Namath packed a small green suitcase with tan stitching around its edges. She gave her son a kiss and five dollars. 

On that summer day in 1961, the woman who had raised five kids said goodbye to her youngest. She handed the suitcase to her son, walked up to Alabama assistant football coach Howard Schnellenberger and gave a three-word instruction. 

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