In the industrial sprawl north of Indianapolis, in the heart of the American Midwest, a few miles north of the iconic oval Indianapolis Motor Speedway, a monolithic warehouse bears the giant red logo of US component manufacturing giant SRAM. Beside it is the more modest logo of its sister brand Zipp.
It's an ironic order of importance, as inside this vast, hangar-like space is one of the few places outside Asia making carbon bike components at scale. It’s here that Zipp’s Ride Ready SW and NSW wheelsets are made.
