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International Business Times UK
International Business Times UK
Technology
Thea Felicity

'How Is This Not Satire?' Sony Xperia's New AI Camera Slammed for 'Insanely Bad' Quality

The new AI Camera Assistant* with Xperia Intelligence brings stories to life. Using subject, scene and weather, it suggests expressive options with adjustments of colour, exposure, bokeh, and lens for breathtaking photos*. (Credit: Screenshot from @sonyxperia on X)

Sony has come under fire after promoting its new AI Camera Assistant feature on Xperia smartphones, with critics calling the example images 'insanely bad' and questioning whether anyone actually approved the marketing materials.

The backlash zeroes in on the company's Xperia Intelligence system, which uses artificial intelligence to adjust colour, exposure, bokeh, and lens effects based on scene, subject, and weather recognition to 'bring stories to life.'

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