In the annals of business success stories few saw coming, Nvidia’s incredible rise to pass Microsoft and become the world's most valuable company is one for the books. This past week Nvidia, founded by Jensen Huang, edged out Microsoft as its market cap soared to $3.42 trillion. Yet it could have been otherwise. As business leaders marvel at Nvidia’s rise, it’s worth remembering that another company—Intel—came tantalizingly close to being where Nvidia is now.
Instead, Intel is waging a heroic effort to regain its place as the world’s preeminent maker of leading edge chips. The story of how it lost that position is part of a recent Fortune case study.
