India’s marketing landscape has been significantly altered due to the emergence of creators. This community has reimagined how India communicates and even does business. A report , ‘From Content to Commerce: Mapping India’s Creator Economy’, by BCG notes that creators are now influencing over $350 billion in annual spending - a figure anticipated to exceed $1 trillion by 2030.
A diverse content ecosystem has emerged because of a digitally engaged population, the growth of digital platforms, and easy internet access. Content creation is no longer just a side hustle, with creators, filmmakers, streamers and media professionals eyeing this line of work.
