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The Economic Times
The Economic Times
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Philipp Navratil

How India’s consumers are reshaping the future of food and business

Vevey, Switzerland: India isn't simply one of the world's fastest-growing consumer markets, but is also becoming a source of ideas, talent and innovation that can shape the future. Increasingly, it's not only a market to serve, but also a market from which to learn.

The scale of change is visible in consumers' everyday choices: what they eat, how they shop, what they value, and whom they trust. Few sectors sit at the intersection of these shifts as directly as food - connecting consumers, farmers, science, manufacturing and sustainability in one continuous value chain.

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