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Creative Bloq
Creative Bloq
Technology
Paul Hatton

How I use AI in my creative workflow – these are the tools that actually help

Purple clouds and AI in Focus logo.

As a creative, I’ve been careful to temper my use of AI in my workflows. None of us are quite sure how things are going to pan out, as Disney and Universal's lawsuit against Midjourney perfectly exemplifies. I definitely don’t want to be too deep in and unable to turn back against the tide.

But at the same time, I don’t want to throw the baby out with the bathwater. Many of the best AI image generators can help with content creation, and most creative applications now have dedicated AI features built into the heart of them. I want to use AI as a valuable tool to automate workflows but not hand over all the reins so the tools are doing all the creative work for me.

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