Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Kevin Evers

How I came to understand Taylor Swift—and what she gets right about success

(Credit: Matt Winkelmeyer/Getty Images for The Recording Academy)

If you had told my younger self that one day I'd not only become a Taylor Swift fan but also write a book about her, I would have laughed. In 2006, when Swift released her debut album, I was a 23-year-old graduate student in film studies, obsessed with Radiohead and European art films. A teenage country-pop singer playing to arenas full of screaming girls? That wasn't just outside my taste—it felt far outside what I'd considered "serious" music.

That skepticism wasn’t unusual. Swift’s early career was filled with moments where her popularity and success were seen as unearned. Most famously, Kanye West interrupted her acceptance speech at the 2009 VMAs to proclaim, “Beyoncé had one of the best videos of all time.” Translation: Swift wasn’t good enough. After she won Album of the Year at the 2010 Grammys, her shaky performance with Stevie Nicks reignited criticism. “Give an incredibly wretched vocal performance,” the Washington Post wrote, “go on to win the biggest Grammy of 2010 anyway.”

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.