Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
National
Glenn Gamboa

How hip-hop went from being shunned by big business to multimillion-dollar collabs

AP2008

The signs of hip-hop’s influence are everywhere — from Pharrell Williams becoming Louis Vuitton’s men’s creative director to billion-dollar brands like Dr. Dre’s Beats headphones and retail mainstays like Diddy’s Sean John and Jay-Z’s Rocawear.

It didn’t start out that way.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.