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Fortune
Fortune
Jane Thier

How Hero Cosmetics' CEO made once-shameful pimple patches a Gen Z status symbol

Ju Rhyu, co-founder/CEO, Hero Cosmetics. (Credit: Fortune)

Ju Rhyu can be your hero. 

The cofounder and CEO of Hero Cosmetics might be best known for Mighty Patch, the ubiquitous barely-there pimple patch you may see on people’s faces everywhere from the grocery store, to the office, to a night on the town.

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