Guinness is having a moment right now. Sales increased by 19 per cent across Europe last year and a YouGov survey recently crowned it the UK’s most recognised and popular beer brand. You see it everywhere: Kim Kardashian was spotted sipping a pint on her trip to London earlier this year, and GQ penned an article in May questioning: “How everyone made drinking Guinness their personality.”
There are Instagram accounts dedicated to well poured (and not-so-well-poured, see: @shitlondonguinness) pints of Guinness in the capital, and brandishing retro Guinness merch — think toucans and the “Guinness is good for you” slogan — has suddenly become a trendy young Londoner’s staple.
