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The Conversation
The Conversation
Panagiotis Kyriakopoulos, Research Fellow (Entrepreneurship & Innovation Group), Warwick Business School, University of Warwick

How green innovation could be the key to growth for the UK’s rural businesses

Duncan Andison/Shutterstock

As climate change speeds up and resources become more scarce, businesses are realising that innovation and sustainable practices are becoming necessities rather than merely nice things to do. Companies that invest in sustainable operations (for example, waste management and net zero practices) are setting themselves up for resilience and success, as climate issues threaten their businesses, and customers and governments demand better practices.

Rural businesses need particular help in this quickly evolving environment. These companies – firms like small-scale manufacturers, farms, and rural service providers like independent shops – face particular pressures related to their economic and geographical landscapes.

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