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Fortune
Fortune
Diane Brady

How GoodRx CEO Wendy Barnes is trying to halve the cost of GLP-1 obesity drugs

GoodRx Fortune Diane Brady Mark Bertolini
(Credit: Photo courtesy of GoodRx)
  • In today’s CEO Daily: Diane Brady talks to GoodRx CEO Wendy Barnes.
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Good morning. I know several people on GLP-1 drugs. Some transformed their health; one used it to shed 10 pounds nobody thought she needed to lose. Such drugs have become the fastest-growing segment of drug spending, accounting for 10.5% of employers’ average pharmacy costs so far this year, vs. 8.9% in 2024. That’s up from 6.9% in 2023, when Americans spent $71.7 billion on such drugs. On average, employers pay between $8,000 and $10,000 per user each year for these drugs through healthcare plans.

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