The changing face of hospitality means that the majority of those enjoying the hospitality packages at The Open will not be guests of businesses engaged in corporate hospitality, but individual golf fans or groups of golfing friends looking for enhanced spectator experiences.
For some golf fans, the attraction of these hospitality packages is in having one of the best seats in the house; or, indeed, simply just a seat at The Open as there will be record crowds this year at Royal Troon and tickets have sold out after a record number of ballot applications. So only a limited number of hospitality packages now remain for those wanting to see the action in person.
For others, the attraction is in the chance to meet and talk to legends of the game while watching the championship action unfold from a position of luxury which includes enjoying some of the best in food and drink, along with the ease of parking and all the other perks.
This year The Open is returning to Royal Troon, a venerable Ayrshire links steeped in golfing history. It last played host to the Championship in 2016, a memorable showdown that saw Henrik Stenson emerge victorious in a breathtaking battle with Phil Mickelson.
Previous winners of The Open at Royal Troon include true greats of the game in Bobby Locke, Arnold Palmer and Tom Watson. But in 2004 Royal Troon witnessed one of the greatest of sporting unlikely triumphs. Coming to the 72nd hole Todd Hamilton held a one-shot lead over Ernie Els, but bogeyed that final hole, leaving Els with a 12-foot birdie putt for the win. Els missed. The 38-year Hamilton who had won only once one tour, triumphed in the subsequent playoff.
Golfing fans wanting to see this year’s action close up have a range of hospitality options to chose from. Proceeds from this are reinvested by The R&A into the game. The R&A has committed to investing £200 million over ten years in developing golf and supporting the growth of the sport internationally.
This commitment aims to create a sustainable future for golf, ensuring its accessibility and popularity for generations to come.
If you are looking to attend The Open you can do so with Origins Premium Experiences. You can Immerse yourself and your guests in an unforgettable experience to indulge in over 10 hours of world-class action daily and premium hospitality at The Open.
There are range of options and packages designed to cater for every taste and budget. But act fast, as Sunday is nearly sold-out and there are limited places remaining across other Championship days.
But there are still places available in Medallists on Thursday through Sunday. Located in the five-star Marine Troon hotel alongside the 18th hole at Royal Troon, guests can indulge in the finest hospitality while witnessing the Championship action just a stone’s throw away.
Experience fully inclusive dining at the Rabbit Restaurant, a sophisticated yet welcoming space designed for comfort. Indulge in impeccable hospitality at Seal Bar or dine al fresco on the terrace alongside the 18th hole. Guests choose from a menu crafted by Executive Chef Billy Boyter, formerly the chef of his own Michelin-starred restaurant.
The Medallists package also includes reserved grandstand seats on the 18th green and at the famous Postage Stamp hole, as well as the opportunity to hear from golfing legends.
BBC Commentator and former Ryder Cup played Ken Brown will be the guest on Thursday. Colin Montgomerie will be the guest on Friday. Not only has Monty won a record eight Order of Merit titles on the European Tour, but his father was the Secretary of Royal Troon. On Saturday, three-time Open Champion Sir Nick Faldo will be answering the questions and on Sunday it will be former Ryder Cup captain Thomas Bjorn.
This package includes an official admission ticket to The 152nd Open including course and hospitality suite access and the fast-track entrance; fully inclusive food and beverage service across multiple restaurants; access to a private terrace with seating; a Q&A with a past or present player; reserved 18th green grandstand seat; access to a reserved area in the Postage Stamp grandstand; access to the Origins Halfway House on-course; full television coverage of play throughout the facility.
The last remaining places are available in Scorers on Wednesday, located in the lower level of the Origins Hospitality Pavilion on the 15th hole, with a parking pass (1 per 4 guests), where Ned Michaels will host a Q&A with with Ken Brown, and Eilidh Barbour will conduct one with Golf Monthly Top 50 Coach Rick Shiels. The Scorers experience also includes fully inclusive dining and drinks, a private garden with a large LED TV screen covering all the action, private restroom facilities and informal unreserved seating inside and outside.
Here is how to find out more or to book your hospitality package for The 152nd Open.
