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International Business Times UK

Annalyn Zoglmann

How Getting Fired Led This Gen Z Consultant to Build a Six-Figure Agency

Donald King's viral TikTok video of him getting laid off in real-time after he had just won the company's AI hackathon. (Credit: TikTok/donaldking_)

KEY POINTS

How a TikTok layoff video became the launchpad for a personal branding agency
Gen Z's new career playbook: Turn layoffs into content and clients

When Donald King, a young consultant at PwC, received the layoff news while in a video call with his immediate superior and HR, he did what many Gen Z would: he recorded his reaction and uploaded it to TikTok.

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