The hospitality suite sits right near the final corners of the Le Mans circuit. Out on track, the two GMR-001 cars are running their first 24-hour race—and showing plenty of speed. In other words, Genesis clearly wants people to know that it didn’t enter the World Endurance Championship just to make up numbers.
Jacky Ickx is an ambassador and a major show of force, while high-caliber drivers like Daniel Juncadella and André Lotterer show significant investment. Oh, and Genesis unveiled the Concept GT the day before the big race. All of it reinforces the message that on the product side, too, the intent to offer a clearly defined roadmap is very real.
