From no-buy-years to second-hand shopping, gen Z seems to have its own unique spending habits. A global rise in the cost of living combined with a highly competitive job market means that 69% of gen Z use some sort of budget to manage their finances.
Their priorities, and what they choose to save for, are different from their boomer counterparts. Gen Z is more likely to spend money on subscriptions, from meal kits to Spotify. There’s also the trend of “doom spending”, which is purchasing non-essential items to cope with either personal or wider political issues.