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The Guardian - UK
The Guardian - UK
Lifestyle
Tomé Morrissy-Swan

How gen Z helped drink Guinness dry – and its stout rivals cashed in

A pint of Guinness has become increasingly popular drink for women and gen Z.
A pint of Guinness has become increasingly popular drink for women and gen Z. Photograph: NurPhoto/Getty

At the Lamb, a pub on London’s Holloway Road, Hamish Goodwin is nursing a pint of Murphy’s.

A Guinness drinker, Goodwin recently fell in love with the lesser-known stout, which he calls “slightly richer”. Though generally less common, Murphy’s has been “creeping up” in pubs and bars in the capital recently, he’s noticed.

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