This goes without saying, but the beauty market is oversaturated with thousands of products from hundreds of brands. However, there are a select few that stand out from the crowd, offering unmatched quality and value that leaves a lasting impression. SHEGLAM is one of those brands—it rose to fame in what seems like a flash, but has made its mark on makeup routines everywhere. Known for its affordability and highly pigmented formulas, it's easy to see why this brand has appealed to so many people. With global recognition, dozens of viral products, and impressive collaborations, SHEGLAM has single-handedly refuted the statement, 'you get what you pay for,' by giving shoppers so much more.
SHEGLAM was founded in 2019 by Sylvia Fu, who's made it her mission to keep customers at the forefront. While this may sound like an obvious business goal, Fu has gone above and beyond by traveling to over 50 countries to discover how to make the brand as globally inclusive as possible. This dedication is apparent in the brand's certifications (ahem, Leaping Bunny Certified), in-house research and development team, and inclusive range of pigments and formulas. To conduct a proper deep dive on SHEGLAM, I went directly to the source. Fu let me pick her brain on everything from product development and brand collaborations to social media virality. Discover why SHEGLAM is the brand to watch below.
