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R. Thomas Umstead

How ESPN’s ‘Sunday Night Baseball’ Is Scoring With Tech-Driven, Stats-Based Telecasts (Q&A)

ESPN's Sunday Night Baseball.

ESPN is successfully pitching its more statistics-heavy and technology-infused coverage of Sunday Night Baseball and its recently launched Statcast alternative telecast to reach younger hard-core and casual fans.

From on-field player interviews from players during its traditional telecasts to the unique, stat-based features on its alternative telecast like “pitch predictor” — which predicts which pitch a pitcher will throw next in any game situation — ESPN is leaning on advanced statistics and unique technology to drive Major League Baseball viewership. 

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