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The Guardian - AU
The Guardian - AU
National
Tom Plevey

How does Tamworth country music festival attract 40,000 people every year? It’s the vibe

Tamworth Slim Dusty Taylor Swift
Western Australian artist Sally Jane, from WA, and her friend George, from Tasmania, wearing cowboy hats
Western Australian musician Sally Jane, left, is one of the many newcomers who represent the festival’s future. Photograph: Tom Plevey/The Guardian

The Tamworth country music festival is in full swing and it’s “the vibe” that keeps people coming back, according to Tamworth regional council’s director of country music, Barry Harley.

“We do surveys,” Harley says, “and the open-ended question is ‘Why did you come to Tamworth?’”

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