What do men want? Democrats need to know after their election drubbing by Donald Trump and the “manosphere” last year. They have responded by commissioning “Speaking with American Men”, a strategic plan that will study “the syntax, language and content that gains attention and virality” in online spaces.
News of the two-year $20m project reinforced critics’ view that Democrats have become the party of an aloof, college-educated liberal elite whose pursuit of working-class men resembles a Victorian explorer wielding a butterfly net. Which makes the publication of David Litt’s book, It’s Only Drowning, a timely contribution to Democrats’ ongoing postmortem.
