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Fortune
Fortune
Geoff Colvin

How does a Fortune 500 company adjust its supply chain overnight? Most are piecing together a playbook on the fly

(Credit: Sawayasu Tsuji—Getty Images)

“Almost every client I talk to has a war room,” says Mary Rollman, KPMG’s U.S. supply-chain leader. “They get a team spun up, and the members have completely dropped their day job. Their job now is to watch the news and see what comes out next, and quickly be able to present to leadership.”

That’s life in the chaotic Great Trade War of 2025—but companies aren’t waging the war. They’re trying to survive and thrive as governments radically remake the global business environment. At the heart of that challenge is the supply chain, and exactly how to transform it is Topic A in all those war rooms. “This is a unique time in supply-chain history,” says Abe Eshkenazi, CEO of the Association for Supply Chain Management. “It’s something we have never done at this level.”

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