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The Guardian - US
The Guardian - US
Business
Alaina Demopoulos

Americans flock to Chinese TikTok alternative RedNote: ‘We have the same struggles’

TikTok Rednote Luigi Mangione United States
a smartphone screen showing TikTok and RedNote
Ahead of the looming TikTok ban, users are turning to RedNote, another Chinese app also known as Xiaohongshu. Photograph: Andre M Chang/Zuma Press Wire/Rex/Shutterstock

Cute cats. Fit checks. Travel vlogs. Luigi Mangione latte art. Americans who downloaded RedNote saw it all this week, as they fled to the Chinese social media app in advance of an imminent (or not ) TikTok ban.

English language content has flooded RedNote, whose default language is Mandarin, with Americans posting introductions to themselves and kicking off cross-cultural discussions: How much do you pay for groceries? What Chinese slang do I need to know? Do you have any opinions about the state of Ohio?

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