Nissan noticed that many people might not know how to pronounce "Ariya," the name of its second EV in the US, which happens to be a roomy and upscale two-row SUV. As automakers bring new EVs to market, they need new and exciting names, though some of them are just plain weird, especially when it comes to pronunciation. Perhaps Porsche should do this for the "Taycan."
At any rate, Nissan enlisted the help of a wealth of TikTok creators to get attention on the Ariya. The automaker named a few of the creators featured in its "#HowDoYouSayARIYA" campaign, including Tua Tagovailoa, Anna Faris, Idina Menzel, Bam Adebayo, Josh Duhamel, and QuinnXCII.
