This election, social media has been a major battleground as candidates try to reach younger voters. As Gen Z and Millennials now make up the dominant voter bloc in Australia, securing their support is more electorally important than ever.
This effort has also played out on Chinese social media platforms, namely WeChat and RedNote. Thousands of Australians use these apps, often as a main source of news.
The RECapture research team has been tracking political activity on these platforms for years. Between October 2024 and April 2025, we observed 319 Liberal Party advertisements, 68 Labor Party advertisements, and 258 ads from independent candidates on WeChat. More than 20 Australian politicians used RedNote for self-promotion. Both platforms are becoming increasingly popular among politicians.
