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Chronicle Live
Business
Neil Shaw

How do Aldi own-brand biscuits compare to the originals?

As food bills spiral you may be looking for quick and easy ways to shave a few pennies off the total at the till. But you don't need to cut out biscuits and snacks completely - if you're willing to go for a budget supermarket dupe instead.

Bristol Live reporter Louisa Streeting compared Aldi own-brand duplicates of some of the most popular snacks to see how they stack up. She said: "[Aldi's] copycat product names never cease to amuse me. While McVitie's has never seemingly tried to sue the budget retailer, the likeness is immediately recognisable on supermarket shelves. And so I began my very serious tasting quest to see whether lower prices compromised quality in this scenario."

Louisa added: "I selected Chocolate Digestives, Rich Teas, Hobnobs and Penguin bars and put them up against their Aldi counterparts."

McVities vs Aldi: I tried some of the nation's favourite biscuits against the Aldi versions

Chocolate digestives vs Aldi version

As the nation’s favourite biscuit (it even says so on the packet), I expected no less than McVitie's to triumph here. First up was Aldi - and it's worth pointing out that its Belmont biscuit range seemed slightly smaller in surface area than McVitie's.

The supermarket version of the chocolate digestive (49p) was quite a lot softer than expected and the chocolate was not too sweet but it tastes less authentic. If you're having a chocolate biscuit you want to taste a bigger hit of chocolate.

By comparison, McVitie's chocolate digestive (£1.25) was truly unparalleled. There was more generous coating of milk chocolate that was much deeper in flavour. Most notably, the crunch was much more satisfying and I am sure it would hold up better dunked in tea or coffee.

Winner: McVitie's

Hobnobs vs Oaties

Hobnobs vs Oaties

I would say Hobnobs are one of my favourites - particularly the chocolate Hobnob which I regretted not choosing - so I was interested to see how this panned out. Tasting Aldi first here, the Oatie coming in at 36p was much more salty than sugary in taste. It was really hard as I bit into it and was not as enjoyable as I had hoped it would be.

Whereas McVitie's (£1) was a much more satisfying chewing experience. They’ve clearly perfected the bite and mouthfeel to something irreplaceable. The Hobnob certainly succeeded here in my eyes.

Winner: McVitie's

Rich Tea vs Aldi version

Rich Tea

Aldi was not holding back in likeness here in both product and packaging, opting for the same font and even the same biscuit design bar the McVitie's branding. Starting with McVitie's (£1.45), the Rich Tea had a strong crunch and a subtle sweetness and was surprisingly the most expensive biscuit of the bunch.

However, Aldi had an even firmer bite and was not sweet at all, which I surprisingly quite liked. It had slightly more structural integrity and held up well when dunked into tea. At 29p per packet with very few differences, Aldi reigns strong here.

Winner: Aldi

Penguin bar vs Seal bar

Penguin bar vs Seal bar

The Penguin bar was a lunchbox staple in my family. The joy of peeling back the wrapper to reveal the vastly unfunny joke flooded back as I opened the multipack, offering eight bars.

Q: "Why did the penguin make a fish pun?"
A: "Just for the halibut."

One crucial thing to point out here is that the Seal bar does not offer a joke. Perhaps the Belmont bar version would be veering too far into McVitie's territory. On the taste test, the Penguin bar (£1 for a pack of eight) had a smooth coating with an immense punch of chocolate sandwiched between two rich-flavoured biscuits.

While the McVitie's flavour was rather divine the Seal bar (79p for eight bars) stole the show for me. It was much easier to chew, which was more pleasant being a thicker, sandwich biscuit bar. Taste-wise, it was unfussy and not overly sweet which I surprisingly preferred in this instance.

Winner: Aldi

Looking at cost comparisons, the Asda-priced McVitie's biscuits were almost two and a half times more expensive than Aldi versions, totalling £4.70 and £1.93 respectively. But on this biscuit selection, it's a draw. I would happily switch to Aldi for Rich Teas and Seal bars (even sacrificing the cheesy joke) to pay less - costing 29p and 79p respectively.

But McVitie's is triumphant with the Chocolate Digestive and the Hobnob. Their flavour and mouthfeel cannot be competed with in this instance and I would certainly pay more for the leading product in this instance.

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