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Cinemablend
Cinemablend
Entertainment
Ryan LaBee

How Disney Is Trying To Move Forward With The Avatar Franchise (Despite Fire And Ash Not Making As Much)

Neytiri (Zoe Saldaña) in 20th Century Studios' AVATAR: FIRE AND ASH.

There was a time when a movie making $1.4 billion worldwide would be treated like an unquestioned victory lap. Parade, confetti, maybe a theme park ride or two. With Avatar: Fire and Ash, the reaction has been a little more complicated. Yes, it made a massive amount of money. No, it didn’t hit the same towering heights as the earlier films. And now, instead of a straightforward “what’s next,” Disney and James Cameron are taking a moment to reassess what the future of Pandora actually looks like.

According to reporting from The Wrap, even Cameron has acknowledged that the next steps aren’t locked in, noting that a continuation is “likely but not 100%.” Behind the scenes, there are already conversations about how to make future entries shorter, more cost-effective, and a bit less risky to produce.

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