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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell

How digitally tracking clothes consumption is taking off online

Woman taking photo of the shirt using her smartphone
Some people are uploading daily mirror selfies to social media and listing each item they are wearing. Photograph: OKrasyuk/Getty/iStockphoto

We have become accustomed to tracking our daily step count, sleep cycles and how much time we spend glued to our phone screens. Now the totting-up trend is coming for our wardrobes, too.

On social media, fashion fans are championing the idea of digitally tracking what they wear every day for the next 12 months to discover how much they wear every piece of clothing they own and in turn slow down consumption and save money.

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