Get all your news in one place.
100's of premium titles.
One app.
Start reading
Salon
Salon
Lifestyle
Joy Saha

How did TJ's become the king of snacks?

For many, a trip to Trader Joe's is more than just a chore or a quick, mid-week grocery run. Instead, it's a highly awaited affair at their favorite place on Earth — where aisles of both tried-and-trusted goodies and new offerings are beckoning to be bought.  

Perhaps we can call this Trader Joe's stan culture. Over the years, the California-based retailer — which first opened in 1967 by founder Joe Coulombe — has acquired a loyal fanbase who swear by their products. Some call themselves "Trader Hoes" (it's quite clever if you ask me) while others prefer the simple title "Trader Joe's Fans." Even celebrities are major fans of Trader Joe's; Hillary Duff, for one, is "obsessed" with the brand's egg-white salad.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.