Whether it’s down to brilliant marketing, an abundance of viral moments, or sheer film-making talent, there’s no getting away from the fact that nearly two months after its initial release, Saltburn has become the must-see film of the moment. It was Prime Video’s No 1 film over Christmas, featured song Murder on the Dancefloor is back in the charts, and TikTok appears to have gone beserk.
Saltburn’s route to this is relatively unorthodox. A glamorous, Brideshead-style period film, with an Oscar-winning writer-director in the chair and a name-droppable cast including Barry Keoghan, Rosamund Pike and Jacob Elordi, Saltburn’s entry into the world was relatively gentle. Far from an effects-laden blockbuster with proven audience-attractors, a film like this would aim to be hosed down with admiring reviews, and find itself positioned for a significant awards run.
