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Fortune
Fortune
Paolo Confino

How did Netflix 'win the streaming wars' while being criticized for becoming 'unwatchable?' It could all be explained by the concept of 'platform decay'

A woman watching Netflix on her tv (Credit: NurPhoto)

Earlier this week an influential media analyst declared Netflix had officially won the streaming wars. Matthew Belloni, an entertainment journalist and founder of the news startup Puck, posted an image to X of his Netflix homepage that encapsulated the current state of streaming. “ALL of the Netflix Top 10 movies right now are licensed from legacy studios, and nine are from studios with their own streaming services (including four recent hits from Warner Bros.),” Belloni wrote. “The Streaming Wars are officially over.”

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