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Fortune

Emma Burleigh

How Delta uses Tom Brady to train its 100,000 workforce on leadership and a winner’s mindset

Tom Brady Ed Bastian Delta Alyson Shontell Super Bowl CNBC Football Fortune NFL

Delta CEO Ed Bastian (Credit: Fortune’s Titans and Disruptors of Industry podcast)

Business leaders look everywhere for inspiration, from eyeing their peers’ successes to tapping industry vets for insight. But Delta’s CEO, Ed Bastian, chose to form a close relationship with seven-time Super Bowl champion Tom Brady to shape the airline giant’s leadership—and Brady’s wisdom is revamping the company’s playbook.

“He’s a great leader,” Bastian recently told Fortune’s Editor-in-Chief Alyson Shontell on the Fortune 500: Titans and Disruptors of Industry podcast. “He’s got a great mind. He’s [got] a way of continuing to push the envelope.”

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